Optimising the Potential of the People Who Make Strategy Happen.

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Leadership where it matters Most

At the core of Cetus Optima is a commitment to operational leaders—providing real‑world coaching and support to help you grow, lead with confidence, and make an impact.

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Tony’s down-to-earth communication style makes him relatable and influential across all levels of a business, building strong alignment and trust. He is also highly perceptive with people, understanding how to bring together the right mix of personalities to form cohesive, high-performing teams.

Lyall Smith

Co-Founder of Central Heating NZ Ltd

Great businesses aren’t
built from the boardroom.

But From The Frontline

Coaching & Mentoring

Practical coaching for
confident, high‑performing leaders.

Strategy & Business Planning

Turning strategy into clear,
measurable results.

Leadership Training

Turning strategy into clear,
measurable results.

Business &
Market Analysis

Data-driven insight to uncover
market and growth opportunities.

Improvement Project Support

Support to fix processes and
make improvements last.

Managerial Support

Interim management to support
teams and keep momentum.